Jane Heft : Creative Director
Jane began her design career in 1985, in retail advertising
for a 130-store women's fashion and accessories chain in Allentown,
PA. By the time she was 23, she was Advertising Director,
had several pieces published in ADweek and continued in advertising
Deciding to spread her focus from fashion into the entertainment
industry, she did design work for leading artists and companies
such as MCA, RCA and Electra Records.
In 1995, she moved into brand communications working with
the Donaldson Group, a Connecticut-based firm. As an Art
Director, she had the opportunity to work with several great
clients, Kodak Polychrome Graphics, 3M, Pitney Bowes,
Imagistics, Hasbro/Milton Bradley, Danskin, The Hartford, Henkel Loctite, Orvis,
Gillette and Duracell, The EMCOR Group, United Natural Foods,
and others. There, she learned the art of the Annual Report,
honed her branding skills, developed a fetish for packaging
and internet design–working with the extremely talented
TDG team, picked up a clio and numerous other national and international design
awards along the way.
Jane returned to the Lehigh Valley in 2003 and established enze, a branding and design communications firm with a niche for environmentally-conscious brands. While believing strongly in strategic alliances and company allegiance, Jane also remains an Art Director with the Donaldson Group in Connecticut.