Lenore Mohr : Strategic Director
Lenore has been involved in marketing, digital development, and television and film production for over twenty years. She specializes in helping clients strengthen and grow their business models through market and competitive analysis. With her extensive knowledge of emerging technologies, Lenore works closely with clients to integrate advertising and media campaigns, as she has done in the past with leading companies such as Sun Microsystems, Warner Brothers, AT&T Wireless, Art Institute of California, and lynda.com.
Before joining enze, Lenore was the Director of Broadcast and New Media at OIC Advertising and Marketing in Los Angeles, CA. At OIC, Lenore built the New Media & Broadcast division and was responsible for utilizing these mediums to develop targeted branding and marketing strategies. Prior to OIC, Lenore was the Executive Producer for hollyood.com where she oversaw a team of producers and negotiated the business side of the site while supporting artistic integrity for the two million Hollywood.com users.
Comic book magnate Stan Lee hired her to build a production staff and redesign his company’s influential Web site, stanlee.net, winner of the prestigious 2000 Web Marketing Association 'Best of Show' Award. Lenore has also worked extensively in television and film production for Paramount Studios, 20th Century Fox, Columbia Pictures Television, Sony Pictures Entertainment, and TriStar Television.
A graduate of California Polytechnic State University, Lenore earned her B.S. in Communications. After her twenty year professional stint in Los Angeles, Lenore is happy to be back in the Lehigh Valley raising her daughter.